Monochrome Declares ‘Bitcoin is the People’s Money’ in Newly Launched Ad Campaign


BRISBANE, October 25, 2022 – Queensland-based digital investment management firm Monochrome Asset Management has launched the brand’s first televised advertisement, titled - "Bitcoin is the People's Money".

The TV ad will debut on the streets and beaches of Surfers Paradise at the 2022 Supercars Boost Mobile Gold Coast 500 3-day event. The campaign will also be showcased across TV, sports streaming services, and other digital platforms.

Monochrome is an official event partner of the 2022 Supercars Boost Mobile Gold Coast 500.

Why ‘Bitcoin is the People’s Money’

It is frequently asserted that Bitcoin is of little value to a society that has traditionally relied on fiat currency. Others believe Bitcoin is only an investment tool used to create financial gains or diversify a portfolio. While the former viewpoint is valid, it is limited. Bitcoin is a digital, social phenomena that some describe as a highly disruptive technology with the ability to reinvent our financial system. In the first instalment of our S in ESG series, we look at the major ways that Bitcoin has the potential to bring social empowerment throughout the world.

Bitcoin can be used and owned by anyone irrespective of nationality, ethnicity, race, gender, or socio-economic status. All that is required is access to the internet and a basic computer. The second part of our S in ESG series examines Bitcoin’s inclusivity even further, specifically within the context of a traditional financial system, and asks the question, what does this mean for the 1.7 billion unbanked and underbanked?

Monochrome CEO, Jeff Yew, said, "Bitcoin is the world’s first public money that is accessible 24/7 globally. Unlike any digital payments network, Bitcoin is the only public monetary asset that one can reliably own, store, and transmit value without the need to trust a middle man."

“This is not just revolutionary but also altruistic as being someone’s life raft in situations where human-governance backed ownership structures are destabilising or have completely failed. In my point of view, Bitcoin is the most profound monetary innovation of our lifetime."

The campaign follows Monochrome’s latest announcement regarding the firm’s new product line refresh including the upcoming Monochrome Bitcoin Trust and spot bitcoin ETF.

For more research and curated content about Bitcoin and other crypto-assets, visit

Monochrome Asset Management Pty Ltd ABN 80 647 701 246 (Monochrome) is a Corporate Authorised Representative (CAR No. 1286428) of Vasco Trustees Ltd ABN 71 138 715 009 | AFSL 344486 (Vasco Trustees). Monochrome is the Investment Manager for the Monochrome Bitcoin Trust (IBTC). Vasco Trustees is the Responsible Entity and the issuer of interests in IBTC. Interests in IBTC will be made available once the PDS and TMD have issued. The PDS and TMD will be made available at prior to the commencement of trading and should be considered prior to investing. The PDS and TMD are expected to be available in November 2022, subject to regulatory approvals. This information is general in nature and does not take into account any person’s individual objectives, financial situation or needs. In deciding whether to acquire an interest in IBTC and before investing, investors should read the PDS and TMD and, with the assistance of a financial adviser, consider if the investment is appropriate for their circumstances.

Monochrome Asset Management

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